"Being a creative person is more than just one sort of expression"
http://www.net-a-porter.com/magazine#/74/11
Interview for Net-A-Porter
(click the link to watch it)
It's made me love the brand so much more, from the way he describes it (functional and sexy swedish blondes), why he loves to stay in Stockholm (likes to be out of the pressure and be like an outsider) and how the whole brand was created and came together (clothes, graphics, furniture, music everything).
He explains this season's inspiration; how uptown meets downtown. All in all its amazing and makes you understand the brand as a whole so much more!
xxx
